![]() “We decided to remove the word ‘Association,’ because we felt it didn’t accurately reflect the spirit of the nurturing and entrepreneurial nature of the hundreds of small, individual family-owned beekeeping businesses that joined together as a co-op to champion both the health of our bees and purity of their honey,” explains Blumenthal.Ĭonversely, we added a new element – the words “a beekeeper-owned co-op” to the base of the updated logo – to reflect our heritage even further.Īnd finally, the colors. Today, we are simply the Sioux Honey Co-op. Longtime Sioux Honey lovers might have noticed that the word “Association” has been removed from the end of our name. Often, the absence of an element tells a story, too. And three, the ovals themselves pay homage to the oval shape that formed the background of one of our earlier logos.Two, the interlocking of rings symbolizes the interconnectedness of our beekeeper-owned co-op members.One, they make the shape of the world’s most precious and essential pollinator, the remarkable, hard-working honeybee.The three ovals represent three unique aspects of Sioux Honey: “The typography inspired by the SUE BEE® logo needed to reflect the consumer loyalty that SUE BEE® has earned over the past 100 years,” Blumenthal says. Instead of sharp edges, we worked towards a more natural, fluid design to propel the oval-like rings that make up the icon. Rather than feeling “trendy,” our hope was to not only shape a logo that represented a forward-moving co-op, but also one with a rich history. That purity comes from a logo that is purposely simple and free of clutter. Simply put, “We wanted to update our Sioux Honey logo to better reflect the heritage of our co-op members and honor the purity of the honey they produce,” says Alex Blumenthal, President & CEO of the Sioux Honey Co-op. It’s a legacy at the heart of our beloved co-op that highlights our generational commitment to quality, and celebrates our unique place in the honey industry. Heritage is – and always will be – at the root of our beekeeper-owned co-op, which has grown from those five beekeepers to more than 200 Sioux Honey families today. That’s a heritage reflected at the top of our updated logo. What story does our refreshed logo tell? If you look closely, you can envision a story about five beekeepers from Sioux City, Iowa, who decided to pool their honey and create a partnership, a co-op, back in 1921. That was our ambitious goal when we set out to design the updated Sioux Honey Co-op logo – crafted, coincidentally, during our 100th anniversary. Tell a 100-year story in a single, unassuming logo. ![]() Below, see the transition from old to new. Above, our updated Sioux Honey Co-op logo.
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